How to Create and Launch an Email Campaign

To start a new cold email campaign in Mailgo, follow the steps below:

Step 1: Create a New Campaign

1. Navigate to the Campaigns tab in your Mailgo dashboard

2. Click the “+ Add New Campaign” button in the top-right corner to begin

Step 2: Add Leads to Your Campaign

Click the “+ Add Leads” button and choose your preferred method to import leads:

Option 1: Import from CSV

• Select “Import from CSV”
• Download the template provided, fill in your lead data, and upload the file
• ✅ Best Practice: Always upload verified email addresses to improve deliverability
• Learn how to verify your leads here

Option 2: Import Emails Manually

• Paste multiple email addresses directly into the input box
• Click the “Import Emails” button to add them to the campaign

Option 3: Import from Contact List

• Choose from your existing saved contacts in Mailgo

Step 3: Edit Your Email Sequence

Set up your outreach sequence using the campaign editor:

• Click “Add Email” to create your first message
• Add follow-up steps by clicking “Add Email” again

• Set the number of days between each email step
• You can add as many follow-ups as you need
• When you're ready, click “Next” to proceed to Campaign Settings

Step 4: Personalize Using Variables

Add dynamic variables to personalize your emails:

Subject Line Variables

• Click the bolt icon near the Save button in the top-right corner of the editor

Body Copy Variables

• Click the bolt icon in the bottom section of the email editor

Step 5: Configure Campaign Settings

General Settings

• Select the email account to send from
• Set the daily sending limit
• Choose a reply-to address for the campaign

Schedule Settings

• Customize the days of the week and time range when emails should be sent

Final Step: Review and Launch

Double-check all campaign details—email content, settings, and lead list.

Once you're ready, click “Launch” to start sending your campaign.